October 27, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz According to a recent Forbes article, GM and Taco Bell demonstrated that it is possible to bring the same kind of measurement to old-school broadcast radio that has become an expected part of advertising in the digital age.  In a recent test, GM paired anonymized …

Automatic is a great Connected Car service, but it is being shut down at the end of May, 2020. Can any Connected Car service based on aftermarket hardware reach large-scale adoption?

Ford’s annouonced partnership with Nationwide is incomplete. Key gaps should be addressed to reach more Ford and Lincoln customers.

More OEM’s Offering Subscriptions Over the past weeks, we have seen more announcements from OEM’s intending to become Transportation as a Service — TaaS — providers.  Nissan announced a subscription pilot called Switch.  And Hyundai announced a partnership with the startup Canoo.  Canoo intends to offer its vehicles only by subscription.  New Metrics for New …

I had a recent experience with buying a beautiful new Chevy Colorado that showed me that much progress has been made to meet the expectations of connected buyers, but also revealed how much remains to be done. Web Shopping Experience: I had a great experience with the Chevrolet website and its integration with local dealer …

Intense OEM Activity Over the past year or so, several auto manufacturers, or OEM’s, have announced their intention to make a shift from manufacturing cars and trucks to become providers of comprehensive transportation services.  And their announcements are backed up by multi-billion-dollar investments.  In December, Hyundai announced its intention to “Transition into a Smart Mobility …